Articles Tagged: video

Tuning Up Your YouTube Brand Channel Launch Strategy

November 1, 2010

When kicking off a YouTube brand channel, getting the viewers and subscribers you expect can be a challenge. By following a few key practices from the start will help ensure that your content is easy to find by your target audience.

Brands and the Ever-Advancing User(s) Experience

October 19, 2010

In this age of social media integration and video pervasiveness, the concept of an immersive Brand microsite is being redefined daily. We’ve moved beyond interactivity and a simple share mechanism into experiences that truly put you, the user, the fan, into the experience (at least the digital you, that is).

‘The Hub’ Sets the Pace for Kid Destination Sites.

October 14, 2010

Those of us with young children celebrated a new addition to our television lives this weekend — The Hub. This all new kids cable network features interesting new series as well as updated versions of many shows us thirtysomethings enjoyed a few decades ago. Looking to get your My Little Pony fix? This is the place.

Just because it’s your ball, and you make the rules, doesn’t mean we have to play your game.

October 8, 2010

It’s a lesson we all learned on the schoolyard as kids – if there’s only one kid who thought ahead and brought a ball with him, then he gets to decide what game we’re all going to play. Hearing Google’s predictions for the future of display advertising at MIXX last week makes us feel like that all over again.

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