Articles Tagged: Twitter

Social Media and Reputation Management – the 7Ps at Work

November 22, 2010

A great piece on Forbes.com this week about the epic corporate blunders of 2010 should remind us all of the pendulum swinging above our collective heads, as well as remind us of the importance of the 7Ps in utilizing social media for reputation management activities.

Twitter Ads Provide Unique Angles

October 14, 2010

As we have all been testing promoted tweets and promoted trends with Twitter’s young ad platform, the possibilities may be even more creative.

Tumblr rolls into your brand’s Social Media marketing mix

October 13, 2010

Combining the versatility of blogs with the simplicity of Twitter, Tumblr has been steadily gaining popularity over the past year among brands. Monthly page views for the 3 1/2 year-old Tumblr network have doubled to 2 billion in just the past 6 months.

Twitter Adds Accounts to “Promoted” Product

October 5, 2010

When Twitter recently redesigned the layout of their site, the first thing that went through a lot of folks’ minds was that the new layout created a lot of new whitespace that was ripe for monetizing with more advertising or other ad-like components.

Video Ads On Twitter?

September 22, 2010

Since the rollout of Promoted Tweets, Promoted Trends, and @earlybird Specials earlier this year, a number of marketers have jumped in and started using paid Twitter advertising to gain a wider reach for their postings.

New Twitter Interface Promises Changes Small and Large

While we all hope the interface iterations are better thought-out than Facebook’s, it’s telling to see Twitter address it in the first place. With so many sources mainstreaming it’s use of the service, from CNN to Justin Bieber, Twitter stands in a fairly unique position of offering a single portal of news that is specifically [...]

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