Articles Tagged: social networking

“You like me! Right now, you like me!”

November 15, 2010

Cone released its Consumer New Media Study last week, and the results should be both encouraging, and scary, to social media marketers. The research shows that while more and more consumers are using new media channels, and their willingness among engage with companies online is rapidly growing; they form distinct relationships with very few brands and when they do, that relationship is tenuous at best.

“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold” – Will Rogers

October 28, 2010

In our business, there are constantly bright, shiny new toys to ogle and exploit, but few know the ecstasy of a meteoric rise to stardom and the agony of a fall from grace as well as Myspace.

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