Articles Tagged: online advertising

The Evolution of “Advertainment” and Ecommerce Integration via Direct Sales Video

October 8, 2010

Commerce sites with video showcasing anything from clothing to electronics is nothing new. Some experiences even let you roll-over the product within the video to get more detailed information, but imagine being able to link the product directly to a shopping cart through out-linking annotations embedded right in the video.

Just because it’s your ball, and you make the rules, doesn’t mean we have to play your game.

It’s a lesson we all learned on the schoolyard as kids – if there’s only one kid who thought ahead and brought a ball with him, then he gets to decide what game we’re all going to play. Hearing Google’s predictions for the future of display advertising at MIXX last week makes us feel like that all over again.

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