Articles Tagged: Mobile Marketing

Writing for the Mobile Web: Less is More

October 14, 2010

The primary keys to successful mobile content are brevity and focus. As one wag has said, “it’s like writing for the web, only more so.”

Barcodes Up 700% – How Can You Use Them?

October 4, 2010

While barcode scanning has been prevalent in other countries for years, we hadn’t seen it take off here in the U.S. yet until just this year. According to data by ScanLife, barcode scans are up 700% over last year.

Apple Updates Rules For Apps

September 22, 2010

After years of negative feedback from developers about how strict Apple’s rules have been for applications, they are easing up with their new rules.

Texting Continues To Grow, Even With Adults

More and more U.S. consumers are sending text messages with their phones – up from 65% in 2009 to 72% this year. While teens average 50 text messages per day (yes, that’s one for every 15-20 minutes of awake time!), adults are more in the 10 per day range. And while teens primarily text, and [...]

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