Articles Tagged: Like button

Google’s Boutiques.com Honors the Influencer

November 23, 2010

Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).

The Promise of a Personalized Web Experience

September 24, 2010

Like Levi’s and Pandora before them, more online retailers are quickly adding Facebook’s open graph social functionality into their website experience. But a few are taking it to the next level by going beyond just applying “Like” buttons, commenting features or Like boxes, these retailers are starting to incorporate the information provided by the users [...]

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