Our World
The world we’ve chosen to live and work in is constantly changing, reinventing itself, and challenging us to be better, smarter and more efficient at what we do. Check out our thoughts below on all the changes and what they can mean to marketers like you.Articles Tagged: Google
Google’s Boutiques.com Honors the Influencer
November 23, 2010
Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).
Read Full ArticleLocalization Means More than Just Check-Ins
October 28, 2010
The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.
Read Full ArticleJust because it’s your ball, and you make the rules, doesn’t mean we have to play your game.
October 8, 2010
It’s a lesson we all learned on the schoolyard as kids – if there’s only one kid who thought ahead and brought a ball with him, then he gets to decide what game we’re all going to play. Hearing Google’s predictions for the future of display advertising at MIXX last week makes us feel like that all over again.
Read Full ArticleBarcodes Up 700% – How Can You Use Them?
October 4, 2010
While barcode scanning has been prevalent in other countries for years, we hadn’t seen it take off here in the U.S. yet until just this year. According to data by ScanLife, barcode scans are up 700% over last year.
Read Full ArticleWhat’s Google Up to Now?
September 22, 2010
Google has acquired several social media related companies and products in very short amount of time. If I was a gambling man, I’d say that Google is preparing to go head-to-head with the social giant we know as Facebook. Well, I’m not a gambler…and it’s a good thing too because Google is smarter than that. [...]
Read Full ArticleSearch Engines & Social Networks Exploring Integration
We have all been waiting to see just how all of the billions of page views, photo uploads, and app engagement through social networks like Facebook are going to further impact search engines and the way they work.
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