Articles Tagged: Facebook

fMC 2012 Recap – What did we learn?

March 1, 2012

Today was a big day for the social media world, with a tremendous amount of excitement about all of the big news that would be announced by Facebook at its first-ever event designed specifically for marketers. AGAIN was one of the lucky few agencies to be invited, and we were teeming with anticipation about what would be unveiled. After a few hours, a few keynotes, and a few breakout sessions, we’re now feeling… underwhelmed.

Facebook Pages updates live from fMC – What we know so far

February 29, 2012

Live updates from fMC! We knew today was going to be a big day, but we didn’t expect it to get started so early!

What Can We Really Expect From Social Commerce In 2011?

May 26, 2011

The answer is easy: learnings. That’s not what most companies want to hear, as they are looking for yet another channel to drive sales, but the reality is that we can only realistically hope for greater intelligence as we dive into this phase of social marketing, using e-commerce through Facebook (and possibly Twitter and YouTube later this year).

Google’s Boutiques.com Honors the Influencer

November 23, 2010

Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).

Facebook Mobilizes it’s Mobile Platform

November 5, 2010

This week at their Palo Alto headquarters, Facebook revealed details of their mobile strategy to extend their presence with three mobile initiatives.

The New My________: Is it enough?

November 2, 2010

Once upon a time, our conversations around the office pitted the virtues of two giants in social media against each other — MySpace and Facebook.

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