Articles Tagged: consumers

What Can We Really Expect From Social Commerce In 2011?

May 26, 2011

The answer is easy: learnings. That’s not what most companies want to hear, as they are looking for yet another channel to drive sales, but the reality is that we can only realistically hope for greater intelligence as we dive into this phase of social marketing, using e-commerce through Facebook (and possibly Twitter and YouTube later this year).

“You like me! Right now, you like me!”

November 15, 2010

Cone released its Consumer New Media Study last week, and the results should be both encouraging, and scary, to social media marketers. The research shows that while more and more consumers are using new media channels, and their willingness among engage with companies online is rapidly growing; they form distinct relationships with very few brands and when they do, that relationship is tenuous at best.

Don’t make me come in there!

October 20, 2010

If you’ve got kids, or are fortunate enough to be of an age where you can really remember what it’s like to be a kid, then the phrase “Don’t make me come in there!” voiced in an angry parental tone probably rings a bell.

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