Articles Tagged: Brand

Google’s Boutiques.com Honors the Influencer

November 23, 2010

Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).

Tuning Up Your YouTube Brand Channel Launch Strategy

November 1, 2010

When kicking off a YouTube brand channel, getting the viewers and subscribers you expect can be a challenge. By following a few key practices from the start will help ensure that your content is easy to find by your target audience.

Brands and the Ever-Advancing User(s) Experience

October 19, 2010

In this age of social media integration and video pervasiveness, the concept of an immersive Brand microsite is being redefined daily. We’ve moved beyond interactivity and a simple share mechanism into experiences that truly put you, the user, the fan, into the experience (at least the digital you, that is).

‘The Hub’ Sets the Pace for Kid Destination Sites.

October 14, 2010

Those of us with young children celebrated a new addition to our television lives this weekend — The Hub. This all new kids cable network features interesting new series as well as updated versions of many shows us thirtysomethings enjoyed a few decades ago. Looking to get your My Little Pony fix? This is the place.

Tumblr rolls into your brand’s Social Media marketing mix

October 13, 2010

Combining the versatility of blogs with the simplicity of Twitter, Tumblr has been steadily gaining popularity over the past year among brands. Monthly page views for the 3 1/2 year-old Tumblr network have doubled to 2 billion in just the past 6 months.

The Evolution of “Advertainment” and Ecommerce Integration via Direct Sales Video

October 8, 2010

Commerce sites with video showcasing anything from clothing to electronics is nothing new. Some experiences even let you roll-over the product within the video to get more detailed information, but imagine being able to link the product directly to a shopping cart through out-linking annotations embedded right in the video.

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