Our World
The world we’ve chosen to live and work in is constantly changing, reinventing itself, and challenging us to be better, smarter and more efficient at what we do. Check out our thoughts below on all the changes and what they can mean to marketers like you.Social Media
Facebook Places Evolving, Almost Ready for Large Marketers
October 29, 2010
Since the launch of Facebook Places in August of this year, there has been a ton of anticipation about when we could really start using the incredible reach of the Facebook platform for geolocation marketing.
Read Full Article“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold” – Will Rogers
October 28, 2010
In our business, there are constantly bright, shiny new toys to ogle and exploit, but few know the ecstasy of a meteoric rise to stardom and the agony of a fall from grace as well as Myspace.
Read Full ArticleLocalization Means More than Just Check-Ins
The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.
Read Full ArticleClosing In On Social Search Integration
October 19, 2010
The announcement of Bing Social, a partnership between Microsoft and Facebook, wasn’t as groundbreaking once you actually visited the site and saw what was there.
Read Full ArticleTwitter Ads Provide Unique Angles
October 14, 2010
As we have all been testing promoted tweets and promoted trends with Twitter’s young ad platform, the possibilities may be even more creative.
Read Full ArticleTumblr rolls into your brand’s Social Media marketing mix
October 13, 2010
Combining the versatility of blogs with the simplicity of Twitter, Tumblr has been steadily gaining popularity over the past year among brands. Monthly page views for the 3 1/2 year-old Tumblr network have doubled to 2 billion in just the past 6 months.
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