Social Media

What Can We Really Expect From Social Commerce In 2011?

May 26, 2011

The answer is easy: learnings. That’s not what most companies want to hear, as they are looking for yet another channel to drive sales, but the reality is that we can only realistically hope for greater intelligence as we dive into this phase of social marketing, using e-commerce through Facebook (and possibly Twitter and YouTube later this year).

Social Media and Reputation Management – the 7Ps at Work

November 22, 2010

A great piece on Forbes.com this week about the epic corporate blunders of 2010 should remind us all of the pendulum swinging above our collective heads, as well as remind us of the importance of the 7Ps in utilizing social media for reputation management activities.

“You like me! Right now, you like me!”

November 15, 2010

Cone released its Consumer New Media Study last week, and the results should be both encouraging, and scary, to social media marketers. The research shows that while more and more consumers are using new media channels, and their willingness among engage with companies online is rapidly growing; they form distinct relationships with very few brands and when they do, that relationship is tenuous at best.

The New My________: Is it enough?

November 2, 2010

Once upon a time, our conversations around the office pitted the virtues of two giants in social media against each other — MySpace and Facebook.

Facebook Places Evolving, Almost Ready for Large Marketers

October 29, 2010

Since the launch of Facebook Places in August of this year, there has been a ton of anticipation about when we could really start using the incredible reach of the Facebook platform for geolocation marketing.

“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold” – Will Rogers

October 28, 2010

In our business, there are constantly bright, shiny new toys to ogle and exploit, but few know the ecstasy of a meteoric rise to stardom and the agony of a fall from grace as well as Myspace.

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