What’s exciting us about digital today?

Share

Social Media

What Can We Really Expect From Social Commerce In 2011?

May 26, 2011The answer is easy: learnings. That's not what most companies want to hear, as they are looking for yet another channel to drive sales, but the reality is that we can only realistically hope for greater intelligence as we dive into this phase of social marketing, using e-commerce through Facebook (and possibly Twitter and YouTube later this year).

Direct Response

Localization Means More than Just Check-Ins

October 28, 2010The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.

Brand Experience

Google’s Boutiques.com Honors the Influencer

November 23, 2010Over the past few years, we’ve witnessed the fascinating integration of social media with online retail sites. Witness Levis.com using the “Like” button to generate viral popularity, or Amazon using Facebook Connect to generate product recommendations (for yourself or for others).

Mobile Marketing

Facebook Mobilizes it’s Mobile Platform

November 5, 2010This week at their Palo Alto headquarters, Facebook revealed details of their mobile strategy to extend their presence with three mobile initiatives.