What’s exciting us about digital today?

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Social Media

fMC 2012 Recap – What did we learn?

March 1, 2012Today was a big day for the social media world, with a tremendous amount of excitement about all of the big news that would be announced by Facebook at its first-ever event designed specifically for marketers. AGAIN was one of the lucky few agencies to be invited, and we were teeming with anticipation about what would be unveiled. After a few hours, a few keynotes, and a few breakout sessions, we’re now feeling… underwhelmed.

Direct Response

Localization Means More than Just Check-Ins

October 28, 2010The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.

Brand Experience

fMC 2012 Recap – What did we learn?

March 1, 2012Today was a big day for the social media world, with a tremendous amount of excitement about all of the big news that would be announced by Facebook at its first-ever event designed specifically for marketers. AGAIN was one of the lucky few agencies to be invited, and we were teeming with anticipation about what would be unveiled. After a few hours, a few keynotes, and a few breakout sessions, we’re now feeling… underwhelmed.

Mobile Marketing

Facebook Mobilizes it’s Mobile Platform

November 5, 2010This week at their Palo Alto headquarters, Facebook revealed details of their mobile strategy to extend their presence with three mobile initiatives.