More and more U.S. consumers are sending text messages with their phones – up from 65% in 2009 to 72% this year. While teens average 50 text messages per day (yes, that’s one for every 15-20 minutes of awake time!), adults are more in the 10 per day range. And while teens primarily text, and make fewer voice calls, the adults who text the most are also the same ones who make the most voice calls on their mobile phones.
Demographically, there are some notable differences, such as African-Americans and Hispanics sending twice as many texts per day as whites (http://bit.ly/cvYq1j). While apps and check-ins are ruling the headlines, SMS/MMS messaging is continuing to grow, and provide marketing opportunities. Just because it’s not as sexy as some of the deeper mobile/social integrations, we should not ignore this powerful marketing channel.
