After years of negative feedback from developers about how strict Apple’s rules have been for applications, they are easing up with their new rules (http://bit.ly/dk7NcA).
Rumors are that this may also include Flash, which has long been banned by Mr. Jobs, but could now find its way into the iPhone through third party applications. Apple’s stated reason for these changes? They say it is because they want even more engaging and exciting apps, with a spokesperson posting “we don’t need any more fart apps.”
However, we tend to agree with Ad Age in thinking that the real reason is a little more self serving (http://bit.ly/cEPDEy). Regardless, we’re all for increasing opportunity in the mobile marketplace. And while this may be a temporary setback for apps that are currently in early development, it is also an opportunity to revisit some of the great whiteboard ideas that were left on the brainstorm cutting room floor due to Apple’s prior rules.
