Direct Response

Localization Means More than Just Check-Ins

October 28, 2010

The hottest trend in digital marketing just got a lot more interesting, this time due to a new feature from an established direct marketing channel. Google is rolling out its new Place Search today (Thursday, 10/28), which will give users more instant search information for local businesses, to drive consumers into stores and restaurants.

Don’t make me come in there!

October 20, 2010

If you’ve got kids, or are fortunate enough to be of an age where you can really remember what it’s like to be a kid, then the phrase “Don’t make me come in there!” voiced in an angry parental tone probably rings a bell.

Just because it’s your ball, and you make the rules, doesn’t mean we have to play your game.

October 8, 2010

It’s a lesson we all learned on the schoolyard as kids – if there’s only one kid who thought ahead and brought a ball with him, then he gets to decide what game we’re all going to play. Hearing Google’s predictions for the future of display advertising at MIXX last week makes us feel like that all over again.

Facebook Wimps Out

September 30, 2010

The news that Facebook has ended its beta trial of conversion tracking – with no plans to ever launch full scale – distresses us greatly.

Video Ads On Twitter?

September 22, 2010

Since the rollout of Promoted Tweets, Promoted Trends, and @earlybird Specials earlier this year, a number of marketers have jumped in and started using paid Twitter advertising to gain a wider reach for their postings.

Search Engines & Social Networks Exploring Integration

We have all been waiting to see just how all of the billions of page views, photo uploads, and app engagement through social networks like Facebook are going to further impact search engines and the way they work.

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