When kicking off a YouTube brand channel, getting the viewers and subscribers you expect can be a challenge. By following a few key practices from the start will help ensure that your content is easy to find by your target audience.
VIDEO CONTENT
- Captions – Adding captions to your video adds more data points for search spiders to index.
- Annotations – Use annotations for making notes onscreen (adding more information and linking to other videos.)
METADATA
- Title – Optimize the “Title” with keyword research, targeting users searching for the topic of the video.
- Description – Lead the “Description” with a call to action followed by a live URL. Descriptions can handle up to 5,000 characters, plan to use all of it by adding keywords and description relevant to the video.
- Tags – Drop in the most important keywords from your title.
CHANNEL
- Posting schedule – Be consistent when posting videos so your subscribers know when to expect content.
- Create Playlists – By grouping videos together, you will make it easier for viewers to watch more of your videos.
- Be Social – Engage the community by subscribing, commenting, and linking to relevant channels and videos. As you build a following, more people will engage with your videos.
INSIGHTS
- Hot Spots – By analyzing hot spots, you can determine where your viewers are engaged or diving off.
- Discovery – See how viewers are finding you. This is great tool to find additional key words to add to your video metadata.
- Subscriber Stats – Map your subscription levels to your posting schedule. This data can determine which topics for your video are or are not working for you.
Authored by Jeff
