Those of us with young children celebrated a new addition to our television lives this weekend — The Hub. This all new kids cable network features interesting new series as well as updated versions of many shows us thirtysomethings enjoyed a few decades ago. Looking to get your My Little Pony fix? This is the place.
In addition to the programming, The Hub boasts some appropriately vivacious motion graphics, which continue seamlessly into a fairly robust online experience. The website, www.hubworld.com, includes many of the features commonly found on network sites geared toward kids, namely games, activities and show schedules, but also indicates some interesting strategic developments.
Amid prominently placed advertising units within the attractive design, The Hub’s website is crafted to keep users on-site for hours. In addition to the aforementioned interactivity, the network is placing full length episodes and movies on its site, which is a big shift from its competitive set and tips its hat towards a growing online video audience — children. There also appears to be heavy integration of social media elements, though it is not completely functional at this time. From what I can tell, users will be able to create and engage in on-site networks for users, “Favorite” and “Rate” content, and possibly create a custom page based on individual interests. Of course, as with any site for children, it’ll be interesting how The Hub deals with privacy concerns.
So what’s the moral of the story? We’ll be worrying less about our children watching TV all day and more about them slouching in front of the computer (a little bit doesn’t hurt). This site is the fascinating blend of the rise of online video and the growth of social media with younger audiences. It’ll be fun to watch!
Authored by Terrence
