Commerce sites with video showcasing anything from clothing to electronics is nothing new. Some experiences even let you roll-over the product within the video to get more detailed information, but imagine being able to link the product directly to a shopping cart through out-linking annotations embedded right in the video.
And better yet, imagine being able to provide that experience not just on your commerce site but in the largest video site in the world…. YouTube which has over 70 million unique visitors a month in the U.S. alone!
Enter YouTique a new direct sales channel by clothing company French Connection.
With YouTique, French Connection has developed a Branded YouTube channel that provides entertainment, style advice and shopping all via videos. What is really significant about the concept is that the videos can still be shared socially and embedded into other sites while still maintaining the commerce functionality. It’s like having mini boutiques spread through out the web. http://bit.ly/aCUO23
