Brand Experience

The Evolution of “Advertainment” and Ecommerce Integration via Direct Sales Video

October 8, 2010

Commerce sites with video showcasing anything from clothing to electronics is nothing new. Some experiences even let you roll-over the product within the video to get more detailed information, but imagine being able to link the product directly to a shopping cart through out-linking annotations embedded right in the video.

The Promise of a Personalized Web Experience

September 24, 2010

Like Levi’s and Pandora before them, more online retailers are quickly adding Facebook’s open graph social functionality into their website experience. But a few are taking it to the next level by going beyond just applying “Like” buttons, commenting features or Like boxes, these retailers are starting to incorporate the information provided by the users [...]

Megatrends in Consumer Behavior

September 22, 2010

What better way to assess how brands will be engaging with consumers then to look into where VCs and Angel Investors are putting their money?

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